OAKLEY Disruptive By Design Competition winners revealed

OAKLEY Disruptive By Design Competition winners revealed

 

 

the OAKLEY Disruptive By Design European competition, organized by designboom in collaboration with OAKLEY europe, saw the participation of 1418 designers from 22 different countries. they all responded to a brief that asked creatives to develop a design that would disrupt elite sports performance in a way that has not been seen before. something new and radical. something that is truly ‘Disruptive By Design’.

 

the jury was comprised of:
brian takumi – vice president of brand creative at OAKLEY
peter yee – vice president of design at OAKLEY
birgit lohmann – CEO / editor-in-chief at designboom

 

after some months of anticipation, we announce the two first prize winners of the OAKLEY Disruptive By Design competition!:

 designer’s own words:

the main objective was to design a simple and useful multifunctional tool, which had an easy and low-cost production. the design is robust and is thought to last a long time. the material employed is high resistance aluminium, and the idea is would be that a higher-end model would be produced from titanium.

its form is the result of many months of experimentation until we achieved the correct shape and proportions. the organic lines adapt to human ergonomics and reference those seen in our natural environment. each part of the design has been thought carefully for functionality, while maintaining attractive aesthetics.

our first source of inspiration were turtle shells, so we drafted a rigid and strong structure with a concave shape which allows many different uses, with holes and handgrips allowing free rope configuration.

like many good ideas, our initial one came to us nearly by coincidence. we were working on another project when we suddenly found a shape that surprised us so much that we decided to push and explore its possibilities further. after many prototypes and a long research, we have found the final design, having tried a lot of alternatives and discarded many variations.

the objective of ‘konk’ is to make life easier in outdoor situations in which a great element’s versatility is needed to cover our basic necessities. ‘konk’ brings together in a single object, more than a dozen functions: fire insulator; stove/wok; float fishing/torpedo rescue buoy; shield; trap; shovel; bucket; transportation; sledge; emergency hammock; emergency stretcher; sunlight/smoke signal; backpack fitting; rope configuration and stackable

it can be used as an auxiliary tool in situations such as survival, rescue, outdoors sport and activities; as well as in nomadic life and for the off-the-grid communities.